Building Strong Partnerships in the World of Dentistry
With over 20 years of expertise, Dental Holding is the leading distributor of dentistry products in CEE. Operating across Romania, Bulgaria, Greece, Hungary and Croatia we deliver innovative solutions to more than 50,000 partners, supporting dental professionals, oral care enthusiasts, and healthcare providers with a portfolio of 50,000 high-quality products.
Excellence. Innovation. Integrity
We are proud to support dental professionals across the region with unparalleled expertise and reach.
Dental Holding is recognized as one of the leading distributors of dental materials and equipment in CEE. Our commitment goes beyond sales, encompassing authorized service and warranty support, learning and development opportunities, consultancy, and more, ensuring a seamless experience for all our customers.
Our mission is two-fold: to provide an unparalleled selection of high-quality dental materials and equipment, and to deliver comprehensive, customer-focused service. We continuously adapt, innovate, and expand our offerings to meet the ever-evolving needs of the dental industry.
We are proud to partner with a diverse range of industry-leading suppliers, manufacturers, and service providers. Our partners are carefully chosen for their dedication to quality, innovation, and customer service. These strong partnerships allow us to offer an extensive range of top-tier products and services, ensuring that our clients have access to the very best the industry has to offer.
CEE’s largest distributor of dentistry equipment
Our Companies
Explore our family of brands, offering professional dental products and oral care solutions across Romania, Bulgaria, Greece, and Europe, serving both dental professionals and individuals with excellence.
Romania
Dentstore, based in Bucharest, Romania, is a leading supplier of dental materials and equipment in CEE. Renowned for being dynamic, agile, and innovative, Dentstore stands out as one of the most digitalized companies in the market. With an omnichannel approach, we serve professionals and consumers with cutting-edge solutions, flexible payment options, and reliable support, delivering excellence throughout the region..
Dentotal Protect, established in 1991 as one of Romania’s first dental distribution companies, is a leading supplier of dental products for clinics and professionals. Its portfolio includes tools for general dentistry, orthodontics, prosthetics, and high-tech solutions like intraoral scanners and sterilization devices. The company offers reliable service and promotional packages, making dental care more accessible.
Carestore.ro is an e-commerce platform specializing in oral care and hygiene products, including toothbrushes, mouthwashes, whitening kits, and orthodontic solutions. It also offers medical devices and home healthcare. Serving customers across Romania, Carestore features leading brands and regular discounts..
Bulgaria
Dentstore Bulgaria is a market leader in dental consumables including anesthetics and also offers surgical products and dental implants, as well as a wide range of equipment such as CAD/CAM systems and 3D printers. The company provides expert consultations, technical support, and training—helping modernize dental practices throughout Bulgaria.
DentaTechnica is a Bulgarian distributor of dental and technical equipment, founded in 1991, with over 30 years of experience. The company offers CAD/CAM systems, 3D printers, and surgical tools, along with post-sale support, training, and expert consultation. DentaTechnica is committed to advancing dentistry through innovation and education.
Carestore Bulgaria is an e-commerce platform offering oral care and hygiene products, including toothbrushes, mouthwashes, whitening kits, and orthodontic solutions. It also features protective equipment and home healthcare items.
Greece
Dentstore Greece, opened in 2024, is a pioneer in logistics, operating the newest, largest, and most modern warehouse in the country. Dedicated to raising the quality standards of services in the market with a customer-oriented approach, Dentstore Greece brings high-quality dental products and equipment to the Greek market. Offering consumables, advanced tools, and cutting-edge technology for professionals and clinics, it ensures reliable support and flexible options for top-tier dental care solutions.
Hungary
Sanitaria Hungary is a trusted provider of dental implants, consumables, and equipment, serving over 5,000 clinics and 2,000 laboratories nationwide. With a heritage of over 30 years, the company is recognized for its technical know-how, customer-centric mindset, and commitment to reliable service. By combining product expertise with a local presence, Sanitaria Hungary delivers smart solutions tailored to the evolving needs of dental professionals.
Croatia
Sanitaria Croatia is one of the leading dental distributors in the region, supplying a wide range of materials, technologies, and equipment to more than 3,500 clinics and 1,500 laboratories. Founded in 1997 and based in Zagreb, the company stands out through its consultative approach, long-term client relationships, and high responsiveness to local market dynamics. With a strong reputation for trust and service, Sanitaria Croatia brings lasting value to dental professionals across the country.
SCL Logistika, founded in 2013, is the group’s regional logistics and fulfillment engine. Based in Zagreb, it operates an agile infrastructure that supports fast, compliant, and cost-effective deliveries across Croatia, Slovenia, Hungary, and Bosnia and Herzegovina. With a focus on sector-specific efficiency and operational excellence, SCL ensures that dental professionals and partners receive the products they need, on time and in full, every time.
Measuring our impact
Our Products
Our dentistry retail range provides a complete suite of products designed to support the diverse needs of dental professionals. We offer high-quality consumables, advanced equipment, cutting-edge software, and specialized tools for dentistry, orthodontics, and surgical procedures.
Clinical Dental Solutions
We understand the complexity of a dental practice, ensuring that our partners always have access to the latest and most efficient products in the market.
Dental Laboratory Solutions
From materials to specialty equipment, we provide top-tier products tailored to the technical requirements of modern labs.
Dental Digital Solutions
As digitalization becomes core in dental industry, we ensure our partners are on top of it with advanced CAD CAM Solutions.
Oral Care Products
Our range of oral care products is designed to offer patients the best daily care solutions.
Our Services
In addition to our extensive product offerings, we provide a wide range of services tailored to meet the operational needs of dental practices. Our logistics services include inventory storage, fulfillment solutions, drop shipping, and reliable product shipping, ensuring your practice always has the right supplies on hand.
Sales Assistance
With Dental Holding’s sales assistance, our partners are never alone in their journey. We share our extensive industry and product knowledge from technical support to expert advice and responsive customer service, to ensure every aspect of our client’s experience with us is positive and rewarding.
Service
We understand that the backbone of exceptional dental practice is not only top-quality equipment but also the assurance of reliable and expert service. This is why we are dedicated to providing our partners with unparalleled service and support, ensuring your dental equipment functions at its best, every minute.
Logistics
As a service provider that is certified in accordance with ISO 13485 (standard for medical products) and that handles medical products, we are well equipped to deal with legal and market changes. Our flexible warehouse and distribution structures support you with the distribution of your products.
Workshops & Trainings
At Dental Holding, we empower dental professionals through expert-led workshops and courses via our educational platform, Dental Holding HUB. Our programs keep practices innovative and professionals confident, skilled, and up to date – because continuous learning drives excellence.
Careers
Join us in shaping the future of dental and medical excellence
At Dental Holding, we’re more than just a company – we’re a community of innovators, thinkers, and healthcare enthusiasts committed to making a difference in the dental and medical industries.
Our journey is fueled by passion, guided by expertise, and driven by the desire to improve health and well-being. We believe that our team is our greatest asset, and we invite you to become a part of our dynamic and growing family.
