OUR COMPANIES
Dental Holding is your Trusted Partner in Romania, Bulgaria, Greece, Hungary and Croatia for Dental and Medical Solutions
We invite you to explore our family of brands, representing leading online stores dedicated to professional dentistry products and oral care solutions. Whether you’re a dental professional seeking top-quality products or an individual focused on personal oral care, our brands serve you with excellence across Romania, Bulgaria, Greece, Hungary, Croatia and throughout Europe.
Romania
Since 1991 in Bucharest, Dental Holding is a cornerstone of Romania’s dental industry, providing premium materials, advanced equipment, and exceptional service to support professionals nationwide.
Dentstore, based in Bucharest, Romania, is a leading supplier of dental materials and equipment in Eastern Europe. Renowned for being dynamic, agile, and innovative, Dentstore stands out as one of the most digitalized companies in the market. With an omnichannel approach, we serve professionals and consumers with cutting-edge solutions, flexible payment options, and reliable support, delivering excellence throughout the region.
Dentotal Protect, established in 1991 as one of Romania’s first dental distribution companies, is a leading supplier of dental products for clinics and professionals. Its portfolio includes tools for general dentistry, orthodontics, prosthetics, and high-tech solutions like intraoral scanners and sterilization devices. The company offers reliable service and promotional packages, making dental care more accessible.
Carestore is an e-commerce platform offering oral care and personal hygiene products in Romania. It sells electric toothbrushes, mouthwashes, whitening kits, and protective gear, catering to a broad audience. Carestore positions itself as a hub for both professional dental products and personal oral care.
Bulgaria
Dental Holding proudly serves Bulgaria with top-quality dental products, tailored solutions, and exceptional personalized support, combining innovation and reliability to meet the diverse needs of local professionals.
DentaTechnica is a Bulgarian distributor of dental and technical equipment, with over 20 years of experience. It offers CAD/CAM systems, 3D printers, and surgical tools, providing post-sale support, training, and consultation. DentaTechnica is dedicated to advancing dentistry through innovation and education.
Dentstore Bulgaria is a prominent distributor of dental products, focusing on advanced equipment for prosthetics, implantology, and dentistry. With over 20 years of experience, it offers CAD/CAM systems, surgical tools, and technical support. The company also supports industry events and provides specialized training.
Carestore Bulgaria is an e-commerce platform offering oral care and personal hygiene products in Bulgaria. It sells electric toothbrushes, mouthwashes, whitening kits, and protective gear, catering to a broad audience. Carestore positions itself as a hub for both professional dental products and personal oral care.
Greece
In Greece, Dental Holding is synonymous with innovation and trust in the dental sector. We provide an extensive selection of premium products, including digital dentistry solutions and everyday oral care essentials.
Dentstore Greece, opened in 2024, is a pioneer in logistics, operating the newest, largest, and most modern warehouse in the country. Dedicated to raising the quality standards of services in the market with a customer-oriented approach, Dentstore Greece brings high-quality dental products and equipment to the Greek market. Offering consumables, advanced tools, and cutting-edge technology for professionals and clinics, it ensures reliable support and flexible options for top-tier dental care solutions.
Hungary
In Hungary, Dental Holding is present through Sanitaria Hungary. We offer support our partners with dental equipment and consumables as well as in-depth market and product know-how and expertise.
Sanitaria Hungary is a trusted provider of dental implants, consumables, and equipment, serving over 5,000 clinics and 2,000 laboratories nationwide. With a heritage of over 30 years, the company is recognized for its technical know-how, customer-centric mindset, and commitment to reliable service. By combining product expertise with a local presence, Sanitaria Hungary delivers smart solutions tailored to the evolving needs of dental professionals.
Croatia
In Croatia, Dental Holding is present through Sanitaria Croatia, one of the pioneers of the dental industry and a highly respected partner in the market, known for its long-standing commitment to quality and service.
Supporting our operations, SCL Logistika, founded in 2013, serves as the group’s regional logistics and fulfillment engine. Based in Zagreb, SCL Logistika operates an agile infrastructure that enables fast, compliant, and cost-effective deliveries across Croatia, Slovenia, Hungary, and Bosnia and Herzegovina.
Sanitaria Croatia is one of the leading dental distributors in the region, supplying a wide range of materials, technologies, and equipment to more than 3,500 clinics and 1,500 laboratories. Founded in 1997 and based in Zagreb, the company stands out through its consultative approach, long-term client relationships, and high responsiveness to local market dynamics. With a strong reputation for trust and service, Sanitaria Croatia brings lasting value to dental professionals across the country.
SCL Logistika, founded in 2013, is the group’s regional logistics and fulfillment engine. Based in Zagreb, it operates an agile infrastructure that supports fast, compliant, and cost-effective deliveries across Croatia, Slovenia, Hungary, and Bosnia and Herzegovina. With a focus on sector-specific efficiency and operational excellence, SCL ensures that dental professionals and partners receive the products they need, on time and in full, every time.
Meet the Team Behind Dental Holding's Success
Our Services
In addition to our extensive product offerings, we provide a wide range of services tailored to meet the operational needs of dental practices. Our logistics services include inventory storage, fulfillment solutions, drop shipping, and reliable product shipping, ensuring your practice always has the right supplies on hand.
Sales Assistance
With our sales assistance, our partners are never alone in their journey. We share our extensive industry and product knowledge from technical support to expert advice and responsive customer service, to ensure every aspect of our client’s experience with us is positive and rewarding.
Service
We understand that the backbone of exceptional dental practice is not only top-quality equipment but also the assurance of reliable and expert service. This is why we are dedicated to providing our partners with unparalleled service and support, ensuring your dental equipment functions at its best, every minute.
Logistics
As a service provider that is certified in accordance with ISO 13485 (standard for medical products) and that packs medical products, we are well equipped to deal with legal and market changes. Our flexible warehouse and distribution structures support you with the distribution of your products.
Workshops & Trainings
At Dental Holding, we empower dental professionals through expert-led workshops and courses via our educational platform, Dental Holding HUB. Our programs keep practices innovative and professionals confident, skilled, and up to date – because continuous learning drives excellence.
