1991
DentaTechnica is Born
Established in 1991, DentaTechnica began its journey with a clear mission: to support the advancement of dental and technical practices in Bulgaria through innovation, reliability, and education.
Our history
A prolific history of Dental Holding
Throughout its history, Dental Holding has been fueled by a passion for excellence, a relentless pursuit of customer satisfaction, and a commitment to technological and service advancements — from a single company in 1991 to CEE's largest distributor of dentistry equipment.
2012
Dentstore is Born
Dentstore began its journey with a bold vision: to redefine the landscape of dental materials and equipment distribution in Eastern Europe, distinguished by an innovative approach and commitment to quality.
2015
Dentstore Becomes Market Leader
A significant milestone: Dentstore became the market leader in Romania — a clear indication of our dedication to excellence and our capability to meet the diverse needs of dental professionals.
2018
Expansion to Bulgaria
Successful establishment of operations in Bulgaria, broadening our operational scope and solidifying our position as a key player in the Bulgarian market.
2019
The Biggest Dental & Medical Logistics Center
We opened Dental Holding Logistics in Bucharest and consolidated our position in the Romanian market by acquiring Dentotal, the number two player.
2021
DentaTechnica Acquisition
Continued expansion in Bulgaria by acquiring DentaTechnica, a local player specializing in advanced dental equipment and professional support services.
2023
Dentstore scales its logistics platform
The CTPark Bucharest hub grew from 1,850 sqm in 2018 to 8,500 sqm in 2023, and today supports an operational footprint of approximately 10,000 sqm.
Read the story2023
Dentstore Greece
We expanded our reach by launching operations in Greece — another chapter demonstrating our continuous ambition and commitment to accessing new markets.
2025
Entry into Hungary
Dental Holding entered Hungary through Sanitaria, a trusted distributor with more than 30 years of experience serving clinics and laboratories nationwide.
Read the story2025
Entry into Croatia
Sanitaria Croatia and SCL Logistika joined the group, combining strong local customer relationships with a regional logistics and fulfillment network.
Read the story
The next chapter is being written now
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